Sustainability real-talk from an ethical apparel veteran and supply chain nerd.

HI - I’M CLAIRE.

I’ve spent 15 years helping benefit brands - including my own - serve people, planet, and profit.

From factory floors to retail shelves to repair programs, I’ve been through every step of building a circularity-enabled business. And I’m here to share what I’ve learned (often the hard way).

I HELP FOUNDERS AND ORGANIZATIONS BUILD CONFIDENCE IN:

  • You:

    …want to reduce your products’ environmental footprint by designing for circularity at the outset

    …need to adjust your product designs to conform to the EU’s Ecodesign for Sustainable Products Regulations (ESPR) and Digital Product Passport (DPP) standards

    …want to develop a post-sale take-back, repair, and/or resale strategy, but don’t know where to start

    Together, we’ll:

    …explore sustainable design principles, local and global production processes, and circular supply chain management - tailored to your organization’s scale and operational capacity.

    I’m known for my innovative, iterative approach that’s backed by deep industry knowledge. I’ll help you develop problem-solving products and services that give more to the world than they take.

  • Does this sound like you?

    Your customers love that your products are made in Canada, but you’re making them. You need to scale up your production capacity, but don’t know how to find factory partners - or how to be taken seriously when you do.

    Or:

    You know where your products are sewn or assembled, but your customers are asking where your materials come from - and you don’t know how to answer.

    Or:

    You’ve got a stable relationship with a overseas supplier, but you’re applying for B Corp status and need a certification you’re not sure this supplier has. You’re not sure how to ask without compromizing the relationship, or what to do if you learn some uncomfortable truths.

    Supply chain localization is my jam. There’s never been more customer support for Canadian-made products, and working with manufacturers in Canada can mean shorter turnaround times and lower minimums. I help brands understand what manufacturing processes are available inland, and what costs (and potential savings) to prepare for.

    I also believe equitable manufacturing jobs are possible, and necessary, globally. I build award-winning supply chains that leverage living-wage partners around the globe - and everything I learned over a decade working in Shanghai, China, and visiting hundreds of factories on both sides of the ocean, goes into your project.

    I know what questions to ask, what information to provide, and how to help you build respectful, transparent, and mutually beneficial relationships with Canadian factories and global suppliers.

  • You want to build social and environmental benefit into your business plan, but your investors need to see a compelling financial bottom line. You’re not sure how to balance purpose with profit, or how to explain why you’re prioritizing both.

    Or:

    You’re happy with your products’ sustainability impact, and want to extend those environmental and social principles into the way your business operates - but you don’t know where to start.

    Or:

    You’re all about sustainability in your products and operations - but you’re not measuring your impact, and that means businesses doing less than you are publishing sustainability reports that look more legit. You need clear metrics, but don’t have time for another project.

    I know first-hand that it’s possible for sustainability to drive profit, not take from it. I’ll show you how and why to bake a mission and metrics into your business’ operations, how to live that mission internally and externally, and how to convert skeptics into advocates.

Hit fast-forward on your sustainability goals.

Book a power hour

You’re ready to move ahead - quickly.

You need to bounce your ideas and questions off someone who can help you turn them into action. A power hour with me gets you:

  • My road-tested Power Hour Prep template that you’ll use to tell me what problem(s) you’re trying to solve

  • My pre-meeting prep time, using your template and my independent research

  • An efficient 50-minute session where I show up prepped and we go all in, baby. I’ll ask the questions no one else will, plus relevant, concrete experience-shares that help you move forward, fast

  • An actionable next step to implement right away

  • A recording of our meeting so you can revisit our conversation whenever you need

Hire me to speak

“Radical Transparency” is my band name.

When I speak to your audience, I bring my whole self and my whole story. I speak honestly and approachably about:

  • The Shoestring Launch: Building an ethical brand on an impossible budget

  • Measure What Matters: Sidestepping ethicalwashing by implementing meaningful sustainability metrics

  • Be A Partner, Not A Jerk: How to seek, verify, and build long-term relationships with values-aligned suppliers - with sensitivity and without common missteps

  • Take That Back: Designing for circularity between suppliers, factory, and consumer

  • There’s an “I” in Impact: Why your sustainability strategy must include valuing yourself properly

  • "PHENOMENAL. You poured your heart and soul into your answers, and our team members really appreciated that."

    Lindsay, ATB Financial